Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 H&M Beauty to Launch First-Ever Beauty Flagships in Oslo - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

H&M Beauty to Launch First-Ever Beauty Flagships in Oslo

The locations each measure about 3,230 square feet and are found within existing H&M stores.

Author Image

By: Charlie Sternberg

Associate Editor

The two stores, located at Karl Johans gate 14 and in Oslo City mall, will offer an elevated experience with H&M-branded beauty products, Scandinavian beauty labels, and some brands exclusive to Norway, including Huda Beauty (founded by Huda Kattan).
 
The locations, which span over 3,230 square feet, are found within existing H&M stores and are part of the company’s bid to focus on beauty by building a stand-alone organization.
 
The stores will offer a “cocktail bar” area where shoppers can interact with friends and a “spa environment” with long-lasting materials. H&M’s in-house team of designers and architects conceived the concept.

The Product Mix

H&M Beauty will offer several beauty brands exclusive to Norway, such as Kayali and Wishful, in addition to Huda Beauty, at its new locations in Oslo.
 
The stores will also introduce many new brands to H&M Beauty overall, including Anastasia Beverly Hills, Smashbox, KVD, Origins, Patchology, Bybi, Monday Haircare, Escada, and Juicy Couture, among others.
 
The product mix will vary depending on the market, with Emma S, Xlash, Ida Warg, and Glöd among the Scandinavian brands offered in Oslo.

“We are very happy that we can now offer our customers a well-curated beauty assortment that goes hand-in-hand with the fashion we offer. Our goal is to inspire every customer who enters a H&M store, or who shops online, to leave with a complete look across fashion and beauty,” says Cathrine Wigzell, General Manager, H&M Beauty.
 
The new beauty stores are estimated to generate €2.5 million to €3.5 million ($2.7 million to $3.8 million) in yearly sales each.

More Beauty Retail News

Earlier this year, Glossier officially opened its SoHo store in NYC.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics